A manifesto in three sentences and a matchbox
WHY THIS
EXISTS.
Modern stress is a physical problem hiding in plain sight. It shows up as fatigue you can't sleep off, focus that scatters at 2pm, the wired-and-tired hum that follows you home from work.
The category's answer is pastel gummies, cursive fonts, and whispered promises about "balance." Meanwhile you're grinding your teeth in a queue at Whole Foods.
So we made a black matchbox. Three ingredients at doses that actually appear in the clinical literature. A strip that dissolves under your tongue in 30 seconds because you don't have time for another gummy.
We are not going to whisper. We're not going to promise you a personality transplant. We are going to hand you a strip and tell you, plainly, to calm the tf down.
